Return on Investment

Empowering sales and strategy with evidence-based business cases

When you need to demonstrate the commercial impact of a technology investment, our ROI Analysis service helps you build the case with confidence. Designed especially for account managers and business developers, it transforms technical benefits into compelling financial arguments that speak to your customers’ priorities.

What We Do

Through rigorous, data-driven analysis, we help you:

• Model financial and non-financial benefits – from time savings and efficiency gains to broader social, environmental and economic value.

• Translate benefits into monetary terms – turning abstract outcomes into persuasive, tangible business logic.

• Analyse costs, risks, and options – quantify trade-offs and uncertainty, and conduct scenario-based forecasting and sensitivity analysis.

• Perform market sizing and niche analysis – understand potential demand, competitive positioning and growth opportunities.

• Forecast costs and revenues – develop reliable projections for strategic decision-making.

• Conduct counterfactual analysis – benchmark expected outcomes against realistic “without intervention” scenarios.

• Define required data and modelling capabilities – ensuring models are robust, credible and tailored to business and policy needs.

• Identify key performance indicators (KPIs) – aligned to commercial, operational and regulatory objectives.

• Assess willingness-to-pay and value – supporting pricing, revenue and adoption strategies.

• Develop ready-to-use ROI tools – tailored for client presentations, business cases and strategic proposals.

Why It Matters

• Win support from decision-makers faster – provide clear, credible, and evidence-based justification for investment.

• Turn technical complexity into simple, actionable business logic – communicate impact clearly to clients, stakeholders and partners.

• Show the return, payback, and value creation potential – including economic, social and environmental benefits.

• Reduce risk and uncertainty – test scenarios, model sensitivities and benchmark against counterfactuals.

Outcome

By the end of a ROI engagement, you’ll have:

• A customised ROI model reflecting financial, economic, social and environmental outcomes.

• Supporting evidence and scenario analysis to strengthen bids, proposals and customer presentations.

• A set of actionable KPIs, willingness-to-pay insights, and market sizing data to guide business and investment decisions.

• Ready-to-use tools and visualisations for clear communication with stakeholders.

Turn your business case into proven impact.