Value Mapping

Turning complex propositions into clear, actionable business cases

In any technology or innovation project, understanding where and how value is created is essential. Our Value Mapping service helps you and your customers clearly identify, document, and communicate the benefits of your technology proposition — across stakeholders, use cases and the wider value network.

We work with account managers, business developers, innovation leads, and investors who need to build persuasive, evidence-based business cases for technology adoption and investment.

What We Do

Through structured, evidence-driven analysis, we help you:

Capture and document use cases – define how your solution creates impact in real-world contexts and aligns with customer needs.
Map value networks and stakeholder relationships – identify who benefits, how, and under what conditions, across the full system of users, operators and decision-makers.
Identify and quantify benefits – translate technical features into measurable business outcomes, enabling compelling commercial and strategic arguments.
Assess interdependencies and enablers – understand how technology, organizational, and policy factors interact to influence results.
Support collaborative engagement – create a shared language of value across technical, commercial and management teams.
Conduct competitor and market analysis – benchmark your proposition, explore market gaps, and identify niche opportunities.
Develop business concepts and use cases – explore potential applications, refine concepts and articulate the evidence base for each.
Market sizing and revenue stream identification – estimate potential demand and outline monetization strategies.

Why It Matters

Build stronger business cases – show not just what your solution does, but why it matters, who gains and how it compares to alternatives.
Accelerate sales and investment decisions – give customers the clarity and evidence they need to commit.
Reduce uncertainty – uncover hidden dependencies, value pathways, and market opportunities early in the process.
Improve stakeholder alignment – ensure everyone understands how the technology contributes to strategic goals and revenue potential.

Our Approach

We combine structured value-mapping frameworks with modelling, competitor analysis, and visualization tools to turn qualitative insights into quantitative, communicable outputs. Whether through interactive workshops, business concept development, or detailed analytical studies, our process is tailored to the scale, sector and maturity of your project.

Outcome

By the end of a Value Mapping engagement, you’ll have:

A comprehensive value map showing relationships between stakeholders, benefits, enablers and market positioning.
A clear narrative and evidence base to support business cases, funding proposals or strategic decisions.
Actionable insights to guide benefit modelling, ROI analysis, market sizing and revenue strategy.
Refined business concepts and use cases, informed by competitor benchmarking and evidence-based analysis.

Discover where your ideas create the greatest value.